Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any information that can personally identify you. Detailed information on data protection can be found in our privacy policy listed below.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice on the Responsible Entity” of this privacy policy.

How do we collect your data?

Your data is collected in two ways:

You provide it to us—for example, by entering data into a contact form.
Other data is collected automatically or with your consent when you visit the website. This includes technical data such as your internet browser, operating system, or the time of your page visit. This data is collected automatically as soon as you access the website.

What do we use your data for?

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyze your user behaviour.

What rights do you have regarding your data?

You have the right to request, free of charge, information about the origin, recipients, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Additionally, under certain circumstances, you have the right to request the restriction of processing your personal data. Furthermore, you have the right to file a complaint with the competent data protection authority.

For any questions regarding data protection, you can contact us at any time.

Analysis Tools and Third-Party Tools

When visiting this website, your browsing behaviour may be statistically analyzed. This is primarily done using analytics programs.

Detailed information about these analytics programs can be found in the privacy policy below.

2. Hosting

We host the content of our website with the following provider: This website is hosted externally.

This website is externally hosted. The personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact details, names, website access logs, and other data generated via a website.

External hosting is carried out to fulfill our contractual obligations to potential and existing customers (Article 6(1)(b) GDPR) and in the interest of the secure, fast, and efficient provision of our online services by a professional provider (Article 6(1)(f) GDPR). If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and § 25(1) TTDSG, provided that the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by TTDSG. This consent can be revoked at any time.

Our hosting provider will only process your data to the extent necessary to fulfill its contractual obligations and in accordance with our instructions regarding this data.

We use the following hosting provider:

Futureweb GmbH
Innsbruckerstraße 7
6380 St. Johann in Tirol, Austria

Data Processing Agreement (DPA)

We have signed a Data Processing Agreement (DPA) with the above-mentioned provider. This legally required agreement ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations as well as this privacy policy.

When you use this website, various personal data will be collected. Personal data refers to data that can personally identify you. This privacy policy explains which data we collect, how we use it, and for what purpose.

Please note that data transmission over the Internet (e.g., communication via email) can have security vulnerabilities. A complete protection of data from third-party access is not possible.

Responsible Entity

The responsible entity for data processing on this website is:

Vertical Up
Sebastian Obermoser
Maurachfeld 19
6370 Kitzbühel

Phone: +43 664 3960838
Email: sebastian@vertical-up.com

The responsible entity is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a specific retention period is stated in this privacy policy, your personal data remains with us until the purpose of data processing no longer applies. If you make a valid deletion request or revoke your consent to data processing, your data will be deleted unless legally permissible reasons for data retention exist (e.g., tax or commercial retention periods); in such cases, deletion will occur after these obligations end.

Legal Basis for Data Processing

If you have given your consent for data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, if special categories of data under Article 9(1) GDPR are concerned. If you have explicitly consented to the transfer of personal data to third countries, processing also occurs on the basis of Article 49(1)(a) GDPR. If consent includes the storage of cookies or access to your device (e.g., via device fingerprinting), processing is additionally based on § 25(1) TTDSG. Consent may be revoked at any time.

If data processing is necessary for the fulfillment of a contract or pre-contractual measures, it is based on Article 6(1)(b) GDPR. If data processing is necessary to comply with a legal obligation, it is based on Article 6(1)(c) GDPR. Processing may also occur on the basis of our legitimate interest (Article 6(1)(f) GDPR). The specific legal basis for individual processing activities is detailed in this privacy policy.

Data Transfer to the USA and Other Third Countries

We use tools from companies based in the USA or other non-secure third countries regarding data protection. When these tools are active, your personal data may be transferred to these countries and processed there. Please note that these countries may not guarantee a data protection level comparable to that of the EU.

For instance, US-based companies are obligated to disclose personal data to security authorities without allowing you to take legal action against it. US authorities (e.g., intelligence agencies) may process, evaluate, and store your data for surveillance purposes. We have no control over these activities.

Revocation of Your Consent for Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent at any time. The legality of the data processing carried out until revocation remains unaffected.

Right to Object to Data Collection in Special Cases and Direct Marketing (Article 21 GDPR)
IF DATA PROCESSING IS BASED ON ARTICLE 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS.

The respective legal basis for data processing can be found in this privacy policy. If you object, we will no longer process your personal data, unless we can demonstrate compelling legitimate reasons for processing that outweigh your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims(Article 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING, INCLUDING PROFILING RELATING TO SUCH DIRECT MARKETING. If you object, your personal data will no longer be used for direct marketing purposes (Article 21(2) GDPR).

Right to Object to Data Collection in Special Cases and to Direct Marketing (Article 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation. This also applies to profiling based on these provisions. The specific legal basis for processing can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms or the processing is for the establishment, exercise, or defence of legal claims (Objection under Article 21(1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, including profiling related to direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (Objection under Article 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the place of the alleged infringement. This right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability
You have the right to receive the data that we process automatically based on your consent or in fulfilment of a contract in a commonly used, machine-readable format. If you request the direct transfer of data to another controller, this will only be done where it is technically feasible.

Right to Access, Erasure, and Rectification

Within the scope of applicable legal provisions, you have the right to obtain, at any time and free of charge, information about your stored personal data, its origin and recipients, and the purpose of data processing. You may also have the right to rectify or erase this data. For further information on personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to exercise this right. The right to restriction of processing applies in the following cases:

If you contest the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you require it for the establishment, exercise, or defence of legal claims, you have the right to request the restriction of processing instead of erasure.
If you have objected under Article 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of processing of your personal data.
If you have restricted the processing of your personal data, such data may only be processed – apart from storage – with your consent or for the establishment, exercise, or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the website operator, this site uses SSL/TLS encryption. You can recognise an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock icon in your browser bar.

When SSL/TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Objection to Promotional Emails

We hereby object to the use of contact details published as part of the legal notice obligation for sending unsolicited advertising and information materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data Collection on This Website

Cookies

Our website uses “cookies.” Cookies are small data packets that do not cause any harm to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Some cookies may also be stored by third-party companies when you visit our website (third-party cookies). These allow us or you to use certain services provided by third parties (e.g. cookies for processing payment services).

Cookies serve different functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. shopping cart functionality or video display). Other cookies are used to analyse user behaviour or display advertising.

Cookies that are necessary for electronic communication, for providing certain functions requested by you (e.g. shopping cart function), or for optimising the website (e.g. cookies for measuring web traffic) are stored based on Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimised provision of its services. If consent for the storage of cookies or similar recognition technologies has been requested, processing is based exclusively on this consent (Article 6(1)(a) GDPR and § 25(1) TTDSG); consent can be withdrawn at any time.

You can configure your browser to inform you about the setting of cookies and allow cookies only in specific cases, exclude cookies for certain cases or in general, and enable the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.

If third-party cookies or cookies for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, request your consent.

Server Log Files

The provider of this website automatically collects and stores information in server log files, which your browser automatically transmits to us. This includes:

Browser type and version
Operating system used
Referrer URL
Hostname of the accessing device
Time of the server request
IP address
These data are not merged with other data sources.

The collection of this data is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of the website, which requires the collection of server log files.

Contact Form

If you send us inquiries via the contact form, the information provided in the inquiry form, including your contact details, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your inquiry is related to the fulfilment of a contract or necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling inquiries (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if requested; consent can be withdrawn at any time.

The data you enter in the contact form will remain with us until you request its deletion, withdraw your consent for storage, or the purpose for storing the data no longer applies (e.g. after processing your inquiry). Mandatory legal provisions—especially retention periods—remain unaffected.

Inquiries via Email, Telephone, or Fax

If you contact us via email, telephone, or fax, your inquiry, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.

The data you provide via contact inquiries will remain with us until you request its deletion, withdraw your consent for storage, or the purpose for data storage no longer applies (e.g. after handling your request). Mandatory legal provisions—especially statutory retention periods—remain unaffected.

5. Analytics and Advertising

Matomo

This website uses the open-source web analytics service Matomo.

With Matomo, we can analyse website visitor behaviour and gather data about site usage. This allows us to see, for example, when page views occur and from which region they originate. Additionally, we collect log files (e.g. IP address, referrer, browsers used, and operating systems) and can measure whether visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both its website and its advertising. If consent has been requested, processing is based exclusively on Article 6(1)(a) GDPR and § 25(1) TTDSG, as far as consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) under the TTDSG. Consent can be withdrawn at any time.

IP Anonymisation

When analysing data with Matomo, we use IP anonymisation. This means that your IP address is shortened before analysis so that it can no longer be directly linked to you.

Hosting
We host Matomo with the following third-party provider:

Futureweb GmbH
Innsbruckerstraße 7
6380 St. Johann in Tirol
Austria

Data Processing Agreement

We have entered into a Data Processing Agreement (DPA) with the above-mentioned provider. This legally required agreement ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

6. Newsletter

Newsletter Data

If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No additional data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of data entered into the newsletter subscription form is based solely on your consent (Article 6(1)(a) GDPR). You can revoke your consent to the storage of your data, your email address, and their use for sending the newsletter at any time, for example, via the “unsubscribe” link in the newsletter. The legality of the data processing that has already taken place remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter. After unsubscribing or when the purpose of storage ceases to exist, your data will be deleted from the newsletter distribution list. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion within our legitimate interest (Article 6(1)(f) GDPR).

Data stored for other purposes remain unaffected by this.

After unsubscribing from the newsletter, your email address may be stored in a blacklist to prevent future mailings. The data from the blacklist is used exclusively for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest under Article 6(1)(f) GDPR). The storage in the blacklist is indefinite. You may object to this storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

YouTube with Enhanced Privacy Mode

This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store information about visitors before they watch a video. However, enhanced privacy mode does not necessarily prevent data from being shared with YouTube partners. Regardless of whether you watch a video, YouTube establishes a connection to the Google DoubleClick network.

When you start a YouTube video on this website, a connection is established to YouTube’s servers. The YouTube server is informed which pages you have visited. If you are logged into your YouTube account, YouTube can associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

Additionally, after starting a YouTube video, YouTube may store various cookies or use similar tracking technologies (e.g., device fingerprinting). This allows YouTube to collect information about visitors to this website. This data is used for purposes such as recording video statistics, improving user-friendliness, and preventing fraud.

Further data processing operations may be triggered after starting a YouTube video, over which we have no control.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and § 25(1) TTDSG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) under TTDSG. Consent can be revoked at any time.

Further information on YouTube’s privacy policy can be found at:
🔗 https://policies.google.com/privacy?hl=de

Google Fonts

This website uses Google Fonts for uniform font display, which are provided by Google. When you open a page, your browser loads the necessary fonts into its cache to correctly display text and fonts.

To do this, the browser you use must establish a connection to Google’s servers. As a result, Google becomes aware that this website has been accessed via your IP address. The use of Google Fonts is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the uniform presentation of the website’s fonts. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and § 25(1) TTDSG, as far as the consent includes the storage of cookies or access to user device information (e.g., device fingerprinting). Consent can be revoked at any time.

If your browser does not support Google Fonts, a default font will be used by your computer.

More information about Google Fonts can be found at:
🔗 https://developers.google.com/fonts/faq
Google’s privacy policy:
🔗 https://policies.google.com/privacy?hl=de

Google Maps

This website uses the Google Maps service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the Google Maps functions, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The operator of this website has no influence on this data transmission. If Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When accessing Google Maps, your browser loads the necessary web fonts into your browser cache to correctly display text and fonts.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and in making it easier to find locations specified on the website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and § 25(1) TTDSG, as far as the consent includes the storage of cookies or access to user device information (e.g., device fingerprinting). Consent can be revoked at any time.

Data Transfer to the USA
The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses (SCCs). More details can be found here:

🔗 https://privacy.google.com/businesses/gdprcontrollerterms/
🔗 https://privacy.google.com/businesses/gdprcontrollerterms/sccs/

More information on the handling of user data can be found in Google’s privacy policy:
🔗 https://policies.google.com/privacy?hl=de